A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...
A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...
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