How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...
The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising. The initiative, which expands on seminal ...
Every July, many of the nation’s TV writers gather in Los Angeles, doing their best to ferret out controversy as network executives drop by to plug their fall lineups. But at this month’s meeting, the ...
Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...
As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the ...
ATLANTA — A simmering battle over hard-hitting attack ads has now escalated to the State Ethics Commission. The Georgia Republican Party this week filed a complaint with the State Ethics Commission ...
Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chad Wollen, chief marketing officer at ...
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