Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into software. Since then, businesses have been developing ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

Gamification is the application of gaming mechanics in a non-gaming context. These can be applied to different areas of life, with each requiring different approaches. Businesses can use gaming ...

Say you're zooming down the highway, when you spot one of those speed-limit enforcement cameras from the corner of your eye. You hit the brakes, but not before the ...

It’s game on, for Human Resource officers. Increasingly, organizations like Marriott, Deloitte, Aetna and even the Department of Defense are using gaming to recruit, develop and motivate employees.

But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look at what ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Gamification still has a place in customer experience. Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether ...

Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on game design and development.

Gamification (or “Game mex”) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.