If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...