First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...
One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies. The OG of this category is Amazon. The online retailer has shown ...
"Great brands don’t just reflect safe and accepted norms; they dare to set agendas in culture at large." The above statement made by Ed Booty, chief strategy officer for Publicis Communications APAC ...
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