Procter & Gamble, the leading consumer goods manufacturer behind some of Nigeria’s most trusted brands, such as Ariel, has launched its Fairy® brand of dishwashing liquid in Nigeria. New Fairy® is the ...

For most challenger brands, having a great, well-supported product or service at a fair price is not enough to build a thriving business. Even with exceptional customer service, multiple competitive ...

P&G and Publicis New York created an art installation of more than 43,000 balloons and used drones to film a 360-degree immersive journey intended to depict how far a drop of Fairy washing liquid goes ...

Fairy will be the second brand to integrate HolyGrail digital watermarks into packaging in Europe. As digital watermarks are imperceptible to the human eye but can be detected by optical scanners and ...

Recognizing that we need to bring emotion into the purchase to defend against retailer brands, we leveraged the Nostalgia inherent in the FAIRY brand – bringing back a limited edition version of the ...

Are you a print subscriber? Activate your account. 1 day 17 hours ago By Ad Age Studio 30 - 1 day 18 hours ago 1 day 19 hours ago 1 day 19 hours ago 1 day 21 hours ago By Erika Wheless - 2 days 2 ...

Fairy has long boasted of its 'Fairyconomy', claiming that it 'lasts twice as long as the next best-selling brand'. To put this to the test, I decided to purchase own-brand washing-up liquids from ...

The award-winning My Forever Tooth Fairy gift set Dundalk mumpreneur Emma Duffy is celebrating after her My Forever Tooth Fairy brand was named as a winner in the prestigious UK Junior Design Awards ...

GENEVA--(BUSINESS WIRE)--Today the Procter & Gamble Company (NYSE:PG) announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the ...

GENEVA--(BUSINESS WIRE)--Today the Procter & Gamble Company (NYSE:PG) announced significant advances across European sustainability projects in pursuit of its “Ambition 2030” goals. P&G is driving the ...