Dan is a speaker, writer and marketing technology expert. He runs 2Novas, a digital marketing agency for banks. To continue reading this content, please enable ...

Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

Here is B2B Marketing’s list of the fundamental skills marketers need in 2014: 1. Marketing planning and strategy: Think of this skill as your bricks and mortar. You must underpin anything you do with ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...