Closing your exercise rings or hitting your daily step count are satisfying achievements that can help kick-start healthy ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The UK watchdog built an experimental trading app platform to ...

The UK financial regulator has expressed concerns over the gamification of trading apps, saying it is pushing consumers “towards more frequent or riskier trading”. On the back of an experiment with ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

The research examining the effectiveness of focus apps is thin. One study examined a range of apps for reducing mobile phone ...

Mary Poppins sang that "a spoonful of sugar helps the medicine go down," meaning that boring household chores can be turned into fun activities. Being a nanny of exceptional ability, she delivered on ...