Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

User interface design expert Billy Hollis is annoyed when he spots even tiny application tweaks that could improve the intuitive experience for users. He finds them everywhere, even in our favorite ...