TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

French girl beauty has been romanticized for decades, but what makes it truly compelling today is how practical it is. In a world flooded with 12-step routines, viral makeup trends, and constant ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

TikTok is a gold mine for beauty inspiration. From trendy braids to nails and makeup, there’s always something new to try. Of all the app has to offer, nothing is more exciting than a new aesthetic.

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...

Discover how Emily in Paris achieves that effortlessly chic French-girl glam. From smoky eyes to glowing skin, get insider ...

We may receive a portion of sales if you purchase a product through a link in this article. Last summer, the girlies were all obsessed with red-tinted “strawberry girl” glam looks (thanks, in large ...

Spearheaded by pop star Zara Larsson, this colourful trend is on the rise - and experts predict it will explode next year. Read more ...

Laura Geller shares her simple “guide” to “lazy girl makeup.” The makeup artist reveals the only steps you need for a “shorter,” more “refined routine” that still looks flattering. “I do as little as ...