Google is rolling out major updates to simplify ad tracking and consent settings, aiming to improve accuracy and reduce setup complexity ahead of mid-2026 changes. The move comes as Meta is projected ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

An independent audit has revealed that Google, Microsoft, and Meta continue to track users' browsing habits for ad-targeting purposes even after they opt out. The audit, conducted by the team behind ...

Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ...

PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...