Google’s AdWords and DoubleClick brands are no more. Say hello to Google Ads, Marketing Platform and Ad Manager. Driven by increased consumer expectations from mobile, Google is retiring its venerable ...

A rather interesting discussion is blooming at Webmaster World about locally targeted search advertising via Google AdWords and Yahoo Search Marketing. Both Google and Yahoo offer a form of locally ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Google is dumping AdWords, DoubleClick and Google Analytics in a major rebranding of its flagship marketing and advertising offerings. In a blogpost by senior VP of ads and commerce Sridhar Ramaswamy, ...

After 15 years and with the realization more searches are taking place on mobile devices than desktop or laptop computers, Google is making changes to AdWords. The changes will reflect a mobile-first, ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve ever done any research on how to promote your site online, you’ve no doubt read about pay-per-click search engines and how they ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...