Google is turning artificial intelligence into a new kind of checkout layer, collapsing search, recommendation and payment into a single conversational flow that sits on top of retail apps and ...

Critics are connecting “personalized upselling” language to the idea of individualized price manipulation. Google says upselling is about showing premium options, not raising prices. Google says its ...

It was only a matter of time — following in the footsteps of OpenAI’s ChatGPT and Microsoft’s Copilot, Google is launching direct checkout on eligible product listings in the AI Mode section of Google ...

Google's new virtual try-on-me, not available for footwear. (Image courtesy Google) “What we do want to do is make sure that on a Google surface, the user can discover the best products, the best ...

Checkout on Google surfaces could reduce site visits, which may limit how often shoppers see a retailer's onsite merchandising and cross-sells. Depending on what reporting Google provides, retailers ...