Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...