Growing the cotton for a typical pair of jeans uses 2,500 liters of water, often in areas facing water shortages. And when the jeans wear out, they’ll probably end up in a landfill, like most clothing ...
Levi Strauss & Co. LEVI jeans are iconic. Still, Chief Executive Chip Bergh said this week the company will become less reliant on that item over the next 10 years. During its quarterly earnings ...
On May 20, 1873, Levi Strauss and Jacob Davis received their patent for riveted pants. This month marks the 165th year since the San Francisco clothing company first made them. Here’s a look at the ...
Introducing Levi Strauss & Co. Project F.L.X. While plenty of people are quick to trash a pair of jeans at the first sign of a bit of wear and tear, lots of fashionistas are after exactly that look ...
Start your day with the news you need from the Bay Area and beyond. Sign up for our ew Morning Report weekday newsletter. On May 20, 1873, Levi Strauss and Jacob Davis received their patent for ...