Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

As AI reshapes how stories are found and told, the edge still belongs to those who know how to tell them best. If you ask ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, ...

Opinions expressed by Digital Journal contributors are their own. This past year has had a devastating impact on several media companies, with only a few media publishers emerging unscathed from the ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...