The student-developed tool provides case study prompts for business students to improve their critical thinking and reduce ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

One of the most popular terms used in the world of content marketing is the phrase “evergreen content.” People get all excited about evergreen content because you only need to put in the work once and ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...