Many companies have loyalty programs — membership programs that grant customers exclusive benefits for specific actions. At their simplest level, loyalty programs offer rewards per dollar spent or ...

With the success of discount and coupon programs, you may be tempted to start a dining discount card program in your area. The process of starting a card program is not very difficult and is an ideal ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Look at most any list of the top retail brand loyalty ...