The SEO process is a kind of marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly doesn’t have any impact on rankings when SEO experts thought they figured ...

In search engine optimization (SEO), link-building is the process of acquiring links from other websites to your own, called backlinks. When these backlinks come from high-quality and reputable sites, ...

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

The quality of your backlinks can make or break your SEO strategy. You can get the best quality backlinks by assessing the website’s quality metrics, analyzing its SEO standing and ensuring topical ...

Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can rank a website without backlinks. The trick is focusing ...

Opinions expressed by Entrepreneur contributors are their own. When building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they ...

Link velocity refers to the speed at which a website earns or loses backlinks over a given period. Search engines like Google use this to understand how your website is performing in terms of ...