In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances–for example, launching ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. The press release has long been an invaluable resource for ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...

Getting your company mentioned in the local paper or on local news websites is one of the best ways to promote your business. Before you can submit a newsworthy item, you need to know how to write a ...

What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades. Yet no matter who you ask, you’ll probably find the answer ...

Now I know the headline for this column is a bit presumptuous. And I'm not a public relations professional, nor am I a travel agent trying to get good press for my business. But nearly every year I ...

The properly prepared and distributed press release announcing a dealer donation benefits the nonprofit organization and the dealer. Beyond being a source of free advertising, the press release ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...

You neither want to write a very brief release so that your reader may not feel left out. Coming up with a great press release is simple and easy once you start writing it regularly. If this is your ...

Learn five essential tips for writing a news release that increases open rates, coverage opportunities, reader engagement, and social shares. 5 Tips to Increase Open Rates, Coverage, Engagement, and ...

For artists, one simple way to bring a new creation into existence and test its viability is a sketch or an outline. For entrepreneurs, looking to manifest a new product, feature, service, or business ...