About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

To pee, or not to pee? That's the question posed by furniture company IKEA in a new head-turning advertisement. The advertisement reads "peeing on this ad may change your life." The page doubles as a ...

IKEA is offering an unconventional proposition to potentially pregnant women: Urinate on this ad, and you might get a discount. The Swedish furniture and home retail company is running an ad that ...

Ikea has weighed in on this year’s Met Gala outfits. On Monday 6 May, Grammy winner Doja Cat attended the 2024 Met Gala at the Metropolitan Museum of Art in New York City to honour the Costume ...

The company has run a peaceful ad showing college dorms gently being made up, as muted and distinctive sounds provide immense satisfaction. Why has the company created an ad that runs a real risk of ...

IT IS known for flatpack furniture and giant stores you get lost in. But it's IKEA's latest ad featuring scary-looking dolls that has got people talking. But it is IKEA's latest advertising campaign ...

The furniture retailer released a hilarious take on Stanley Kubrick's horror masterpiece "The Shining" in a new advertisement seen above. Although not all the ...

The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro. The Ikea ads feature, of course, a four-sided metal ...

The ad shows Santa stocking up at Ikea, with various children noticing who the bearded man is. When he gets in his car, he is asked if anyone recognised him, to which he replies ‘I don’t think so’.

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ ...