The religious composition of the United States has been fairly stable in half a dozen Pew Research Center surveys conducted since 2020. The Christian share of the adult population has been between 60% ...

Forbes contributors publish independent expert analyses and insights. I write about branding, burnout, and redefining ambition. A white ball is surrounded by a large group of yellow balls, symbolizing ...

Republicans and Democrats are as likely to point to the harm of the other party’s policies as a major reason for affiliating with their party as they are to point to the good of their party’s policies ...

Gallup’s latest poll estimating the LGBTQ+ population found that 9% of U.S. adults identify as LGBTQ+ in some way, down slightly from 9.3% last year. Most of the people who identify as LGBTQ+ are ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...