Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Greg Davis, vice president of commercial channels for Dell, said the company was committed to keeping the company's channel program off-limits to the direct side of Dell, and that Everdream's ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Java specialist Azul has taken steps to expand its global partner programme on the back of decent growth with the channel. The firm has seen its engagements and revenues with partners increase since ...

Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...

For years, subscription businesses relied on a simple growth engine: Spend heavily on direct-to-consumer (DTC) acquisition and watch the subscriber base grow. The model worked well — until it didn’t.

PHILADELPHIA--(BUSINESS WIRE)--Comcast Business announced today that CRN ®, a brand of The Channel Company, has named Craig Schlagbaum, vice president of indirect channels, to its exclusive 2018 list ...

American Airlines' share of indirect channel revenue in the second quarter was down 3 percent compared with its historical level, before a since-abandoned controversial sales and distribution strategy ...