So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...
For years now we’ve been blogging about how much the FTC and even the SEC on occasion love scrolling Instagram posts to see what influencer are up to. This post is about another three letter ...
Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...
The impact of influencers on today’s digital marketing plans is undeniable. Every brand is clamoring to secure partnerships with high-quality content creators. And audiences cannot open their ...
The 2024 Billboard Latin Music Week welcomed Domelipa, Mario Bautista, Marko, Sophia Talamas, and Yeri Mua for a conversation about the synergies between content creation and music. Moderated by ...
Opinion
Fitness influencers and health professionals yield the same influence – here’s why that’s a problem
You wouldn’t diagnose yourself with a condition without speaking to a health expert (at least not seriously), so why are Aussies turning to influencers online for their fitness-related needs over ...
It may no longer come as a surprise, but influencers are more important than traditional advertising. Why? Because consumers want trusted recommendations from credible sources, not from brands ...
CHARLOTTE, N.C. — As you scroll on social media, it can be easy to be influenced, especially from people toting miraculous diets. However, you may want to be a little more skeptical of their advice.
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