Small business owners are reliant on social media like Meta's Facebook and Instagram for customer contact and growth, and many have built successful followings. However, the success has come with a ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Instagram is now Meta’s third app with over 3 billion users.

Instagram just blew out 15 candles—and instead of resting on its legacy, the platform is rewiring itself for the next generation of entrepreneurs. In an exclusive interview, Esh Ponnadurai, Meta’s ...

Instagram is an increasingly important part of small businesses' social media strategies. It's helping them drive sales, gain customers and develop their brand. The app is especially helpful to ...

Start by understanding who your ideal followers are: • Who are they, and what are their interests? • What type of content are they looking for? By identifying your target audience, you can tailor your ...

Instagram has introduced several major changes and updates during the last few months, including new features and privacy protections. A couple of months ago, the social media site announced profile ...

With so much of daily life happening over social media, it's not surprising that small businesses are relying more and more on Instagram, Facebook and other platforms to spread the word about their ...