A self-indulgent journal of my obsession with Hong Kong cinema. One of my favorite scenes in the 1987 film “Double Fixation” (意亂情迷) takes place on a rooftop. The villain is chasing the heroine, and ...

New York – Hewlett-Packard has challenged a Kodak advertising campaign through the National Advertising Division (NAD) of the Council of Better Business Bureaus. HP has asked the NAD to investigate a ...

George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...

Drake along with Trey Songz and Pitbull have been tapped to be a part of Kodak’s newest marketing campaign. Kodak has announced the trio as the new faces of their “SO KODAK” campaign, an innovative ...

Eastman Kodak is stepping up the aggressiveness of its marketing as it tries to jump-start its ink-jet-printer business and revive its beleaguered brand. Beginning this week, the 103-year-old company ...

Kodak is down, but not out. As the company restructures under Chapter 11 bankruptcy protection, here’s a look back at some of the commercials from the venerable camera company over the years. Hat tip ...