Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation ...

Strategic design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, an idea we have become ...

The approach, once used primarily in product design, is now infusing corporate culture. by Jon Kolko There’s a shift under way in large organizations, one that puts design much closer to the center of ...

Management is fundamentally antithetical to leadership. This leads to a conundrum in many organizations. Leadership is to management, what snowboarding is to skiing; what jazz is to classical ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...

Master the principles of design thinking to ignite, manage and sustain innovation in your team, department or business unit. Drive digital transformation, understand customer needs through ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...

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