The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming parade features a community-made float that stirred some controversy.

Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

The award is given to the float with the “most outstanding use of imagination, innovation and technology,” according to a Facebook post by the Cal Poly Rose Float team. “I feel like it’s really ...

LOS ANGELES — Atop the aerial ladder of a bright red fire engine, a firefighter wrangles a hose. From the spout pours not water but syrup, pumped from an enormous bottle. The stream of viscous liquid ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The annual Pasadena Rose Parade took ...

For the Eaton and Palisades fire survivors on the “Rising Together” float, a wet and cold ride down Colorado Boulevard on New Year’s Day was a one-of-a-kind experience. “After all we’ve been through ...

It is almost time for another rendition of the beloved Rose Parade, a nationally-televised celebration of the new year, float artistry and, of course, roses. If you’re looking to tune in from home, ...

It’s hard to pin down which floats go above and beyond each year in the annual Rose Parade. Created with planning that happens months — sometimes even years — out from the parade, each decked out with ...

Atop the aerial ladder of a bright red fire engine, a firefighter wrangles a hose. From the spout pours not water but syrup, pumped from an enormous bottle. The stream of viscous liquid is aimed at a ...