Companies that knew who they were before AI are gaining leverage. Companies that never did are feeling suddenly invisible. AI ...

Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

S&P 500 long positioning has hit new records for the fourth consecutive week, Citi strategists say. They say that bullish sentiment has widened the gap between US and European market positioning. The ...

Managers are strategically maintaining AI exposure toward memory and semiconductor supply chains, and rotating toward ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

To learn more about our editorial approach, explore The Direct Message methodology. In my work analyzing marketing psychology for tech companies throughout the 2010s and early 2020s, I watched a ...

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows have ...

There has been more and more talk of market rotation over the last few months. And it's more than just talk. There's hard data showing that, so far, an intra-market rotation is happening. The last few ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...