For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was ...

I still remember, more than a decade ago, when Fine Arts students were solely focused on one aspect — the unique way their brush and art medium could convey stories on canvas. As a digital immigrant, ...

(MENAFN- EIN Presswire) EINPresswire / -- For more than a decade, marketing strategy has been shaped by algorithms, platforms optimised for reach, engagement and short term performance metrics. As ...

In the fast-paced world of e-commerce, staying ahead of trends is the key to success. As an online merchant, understanding what your customers want before they do can give you a competitive edge. This ...

AI-powered marketing automation recorded a global corporate investment of approximately $94 billion in 2021. Businesses depend on data, and AI marketing automation helps decision makers intelligently ...

Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total raised to ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...