Senior services marketing agency, Varsity has named a new president. Derek Dunham has been named president of Wormleysburg-based Varsity. Dunham has more than 30 years of experience in branding, ...

A brand name should evoke positive emotions, be culturally sensitive, and be easily memorable. A logo serves as the primary visual representation of a brand. It’s more than just aesthetics; it ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Company names Krista Bessinger as Head of Investor Relations and Caitlin Blewett as Chief Marketing Officer, bolstering Genpact's growth agenda centered around data, technology, and AI NEW YORK, Dec.