The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives continue to invest in AI pilots and sales enablement tools, the underlying go-to ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. With inflation, market volatility and rapid technological ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...