The 2026 deadline for cost savings is creating a collision course. Ninety percent of marketing leaders expect workforce ...

Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The ...

At the largest companies, 47% of marketing executives expect to be handing out pink slips, and some have already started.

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...

Marketing cut a bigger slice of the budgetary pie at life sciences companies in 2023, a recent survey has found. After several COVID-inflected years that saw companies allotting smaller percentages of ...

It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and ...

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey. M3, a medical ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era where artificial intelligence (AI) is ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Marketing decision makers are under increasing pressure to prove marketing ROI, and many are having a difficult time doing it, according to a new report, ...