“I've heard a lot of people claim that email is dead, but it's simply not true – there are more than 3.3 billion email accounts in the world and 58% of adult Americans check email first thing in the ...

“A question as simple as 'What is a lead?' can reveal layers of nuance and complexity,” said Jon Miller, Marketo Vice President of Product Marketing. “Marketers constantly strive to create effective ...

Marketo, an Adobe company, helps almost 5000 customers around the world to create new customer experiences and boost brand loyalty. Marketo aimed to achieve vendor excellence and commercial success, ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...