As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

Customized parts printed on HP's Multi Jet Fusion 3D printer. The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to ...

Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and ...

From the past 2 parts of this article series, we have learned that the industry has acknowledged that a revolution in fashion production needs to take place. The feasibility of mass customization and ...