NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...
For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...
The Interactive Advertising Bureau (IAB) has unveiled a new, multi-year initiative aimed at overhauling how advertising and ...
Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...
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