Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or ...

Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...

With post-COVID workplace environments amid an ongoing revolution shaped by work-from-home and distributed workforce trends, organizations should be rethinking the use of key performance indicators ...

IMGCAP(1)]In today’s highly competitive market, accounting firms need a way to compare themselves to their past performance, and that of similar companies, as a barometer of achievement. Processing ...

There is an old saying in business: “it is difficult to improve what you do not measure.” That philosophy has lead many fleets to develop KPIs — Key Performance Indicators. What exactly are KPIs? They ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a ...

I’m the first to admit that an article on measurement and KPIs is not the sexiest attention-getter out there. But a 130% decrease in COS (cost of sale), 41% increase in share of voice, or 390% ...