Business research methods function to collect and convert raw data into the information you must have to make good business decisions. However, while all small-business owners should work on ...

Mixed Methods Research (MMR) represents an integrative approach that combines both quantitative and qualitative techniques to investigate multifaceted phenomena. By merging numerical analysis with ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

What is a literature review? A literature review is a comprehensive study and interpretation of the literature (articles, studies, journals) for a specific topic (Aveyard 2014). The primary role of ...