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Written and Photographed by Kayla Lybbert. On Apr. 10, 2026, I was able to attend peer mentor Ananya Panchal’s SCAD Extra workshop for logo animation. It was not only beginner-friendly and ...

Blumhouse was originally founded in the year 2000 and lived by a low-budget model involving horror movies. They ultimately found huge success with Paranormal Activity, which grew into a massive horror ...

EXCLUSIVE: Blumhouse revealed a new motion logo this weekend on their new horror movie, The Black Phone, which overpowered in its 3-day debut to $23.6 million. The new logo preceded the Scott ...

The movie industry’s chief lobbying and trade association has unified under one name: The Motion Picture Association. The organization was known domestically as the “Motion Picture Association of ...

The use of motion design and animation in brand identities has reached an all-time high. Here, CR looks into what can be achieved by adding movement to projects and what the limitations can be ...

Motion is nothing new in the way that brands behave and has become fundamental to the way many communicate, engage, and stay recognizable. Yet despite this, many brands still treat motion as an add-on ...