Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

As healthcare moves beyond top-down models, Dr. Marlow Hernandez argues that true patient empowerment is no longer about giving patients more data. It is about building systems capable of listening, ...

Next-generation sequencing (NGS) has evolved from a research tool into clinical mainstay that is transforming precision oncology by enabling clinicians to match patients with therapies tailored to the ...

Data helps predict which drug will help specific patients lose weight Researchers used AI to analyze effect on patients’ other medical conditions Drug benefit-risk scores need to be developed, tested ...

The tumor types we’re focused on are lung, breast and malignant heme. We also have a strong emphasis on colorectal cancer, because there have been more and more cases of earlier diagnosed colorectal ...

From EMRs to wearables, transformative technologies are reshaping the way healthcare is delivered today. And mobile devices are a critical cog in the modern healthcare machine: 90 percent of Americans ...

Since patient flow problems in a hospital are never limited to one area or department, managing that patient flow has become an immense challenge among hospitals today. Any patient flow inefficiencies ...

Patients waiting for a nursing home bed at the Moncton Hospital are now required to accept the first available space — even if it’s not their first choice. Until now, these patients have been able to ...