In the hallowed hall of food fads, what in the world could be weirder than mukbang? A Korean word, loosely translated it means something like eat-casting. Basically, it's watching long YouTube videos ...

Spread atop a wooden board are about half a dozen small octopuses, alive and squirming. The Korean "mukbang" influencer Ssoyoung warns her viewers not to try the delicacy—a known deadly choking hazard ...

Vivienne Lewis works for The University of Canberra and is a member of the Australian Psychological Society. Sijun Shen does not work for, consult, own shares in or receive funding from any company or ...

Amy McCarthy is a former reporter at Eater, focusing on pop culture, policy and labor, and only the weirdest online trends. Usually within about 30 seconds of opening the TikTok app on my phone, I can ...

After a long day of work, there's only one way that 23-year-old Nadia* knows how to unwind. While eating a reasonable dinner of chicken, rice, and beans, she watches her favorite YouTube star down two ...

For years, people have been heading to YouTube to spend upwards of 60 minutes at a time to watch strangers consume 4,000 or more calories in one sitting. Not only that, many of these viewers are ...

Amy McCarthy is a former reporter at Eater, focusing on pop culture, policy and labor, and only the weirdest online trends. As 10 slices of bacon sizzle on an electric griddle, YouTube star Nicholas P ...

If the point of mukbang is to provide viewers with the secondhand satisfaction of watching someone else eat delicious food, then the ASMR mukbang videos of South Korean YouTuber Yammoo satisfy a ...

Muk Sna/ a.bite, has amassed fans from all over the world for the way she presents and eats beautifully arranged plates of food As any chef will tell you, we eat with our eyes - so for people who make ...