Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...

Sign up for the daily CJR newsletter. The Atlantic’s big mistake in the Scientololgy “debacle” has been variously described as: 1. Running an ad in the first ...

Dale Carr is Founder and CEO at Leadbolt. Mobile app publishers and marketers have many options when it comes to mobile advertising formats. From video ads, to rewarded video ads (aka incentivised ads ...

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer ...

In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native ...