Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has ...

JustWatch, the streaming guide that touts 15 million monthly active users in the United States, is expanding its U.S. team with the hiring of Jen Mutchnik to lead native advertising partnerships. An ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

John Oliver is no fan of native advertising. He considers it the raisin cookie of the journalistic world: appearing to be the chocolate chip of good writing and reporting, but actually something far ...

Newspapers, magazines and websites are making big money from advertisements that look just like their news stories. NPR, which has always relied on underwriters as well as listener support, is ...