Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Lidl is stocking Olaplex dupes for ...

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates ...

SANTA BARBARA, Calif., Sept. 29, 2023 /PRNewswire/ -- OLAPLEX, the #1 Prestige Hair Brand*, pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. OLAPLEX single-handedly ...

The Lidl Olaplex dupe made my locks feel soft and more manageable – while a good haircut also helpedCredit: Supplied In addition to lack of volume, I’ve been experiencing fairly dramatic hair loss, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

OLAPLEX, with 3 billion views for #OLAPLEX on TikTok, is celebrated for earning cultural relevance with consumers and putting social and community at the heart of everything it does. OLAPLEX was ...