If it feels like everyone is talking about Olaplex, it's because they probably are (especially on TikTok). For many, the brand Olaplex is synonymous with great hair—especially color-treated hair. The ...
When it comes to hair care, beauty lovers everywhere are familiar with Olaplex. Since launching in 2014, the brand has rapidly won over a loyal fanbase with its special bonding technology and ...
Look - we've all made mistakes, especially when it comes to our hair. Maybe you went H.A.M on the highlights in your post-lockdown salon appointment. Maybe you jumped the Gun and did a Kaia Gerber, ...