Customers today are nothing if not self-indulgent, enabled by technologies that make it easy for them to get nearly anything they desire at the moment they desire it. Oracle’s Marketing Cloud aims to ...

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing ...

Azerion, the digital entertainment and media platform, today announced an expanded collaboration with Oracle with the addition of Oracle Advertising Bot Filtration. Oracle Advertising Bot Filtration ...

It’s the beginning of a new year, a time for business leaders to recount last year’s successes (and maybe some failures too) and set new goals for the year ahead. Oftentimes, we kick off a new year ...

It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline consumer data, ...

Part of Oracle Advertising and CX, Fusion Marketing enables marketers to create campaigns that span traditional marketing and advertising channels. Oracle's Oracle Fusion Marketing is available to ...

Yesterday's Oracle Live event on the future of CRM marked the launch of Oracle Fusion Marketing (not to be confused with Oracle Marketing; I'll get to that). But as usual, it's the burning question ...

To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all ...

The Oracle Retail Suite offers agility and scalability, supporting complex retail planning processes and delivering personalized business insights and customer experiences. By embedding AI and machine ...