PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT. Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a bug that may have caused reporting ...