One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.