Pentax Ricoh and acclaimed designer Marc Newson have joined forces to create a new 16 megapixel mirrorless camera and a new pancake lens that's claimed to be the world's thinnest interchangeable lens.

There’s nothing large about the included pancake lens however, a new addition to Pentax’s line. It’s a 40mm F/2.8 XS pancake lens and there’s no added bulk here. The lens itself is getting great early ...

— -- The Pentax K-01 is a camera with a design that invites interpretation. Is it unique or odd? Futuristic or toyish? Bold or butchered? Whatever the case, if you find yourself attracted to the ...

Pentax has a history of making cameras that are just a little bit offbeat. Just take a look at last year’s Pentax Q: rather than making a more traditional mirrorless camera like many of its ...

Pentax announce the smc Pentax-DA 40mm f/2.8 Limited lens, designed for exclusive use with its digital SLR cameras. Thanks to newly developed optics, this pancake-type standard lens measures a mere 15 ...

Designed for exclusive use with PENTAX digital SLR cameras, this unique pancake style standard lens measures a mere .59 inches in length and weighs just 3.17 ounces. Combined with the popular PENTAX ...

Pentax has announced a new limited silver edition of its K-5 DSLR. There’ll be only 1,500 units, and it comes with a 40mm f/2.8 pancake lens for $1,599.95 in April. Pentax has announced a new limited ...