Few marketing campaigns have proven as disastrous as Pepsi's 1992 scandal involving the number 349, which led to significant public backlash and legal fallout.
Add Yahoo as a preferred source to see more of our stories on Google. An empty Pepsi bottle in an alley - Bruno Ismael Silva Alves/Shutterstock In 1992, Pepsi came up with a brilliant idea for a ...
Allison Fine, a social-media expert and Chronicle contributor, questions whether Pepsi’s contest, Pepsi Refresh Project, is in the interest of producing corporate revenue or philanthropic outcomes.
The Kanzius Cancer Research Foundation’s recent involvement in the Pepsi Refresh Contest has drawn criticism from supporters of an Illinois elementary school who claim Kanzius gathered votes in a way ...
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How 5 Filipinos died in a Pepsi contest

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